Real stories.
Powerful collaborations.
75k+
Followers
100+
Brand Partnerships
1
Crazy Life
Hey, I'm Dan. Otherwise known as The Breaking Dad.
I’m Dan – the face behind The Breaking Dad. Alongside my experience in senior marketing roles for national brands, I’ve collaborated with some of the world’s biggest companies to create engaging partnership content and authentic UGC that speaks to real parents.
If you’re a brand that values creativity, connection, and credibility, let’s talk.
If you’re a brand that values creativity, connection, and credibility, let’s talk.
How we can help...
User Generated Content (UGC)
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Social Collabs
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Reviews
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Podcast Appearances
Some brands we've worked with...
Dan's ability to translate complex social strategies into understandable insights is fascinating and his understanding of our business/target audience helps him provide bespoke strategy for our social platforms, WAY more than any agency would.
He's an incredible asset but I wouldn't recommend him to anyone because then we would get less of his precious time.
He's an incredible asset but I wouldn't recommend him to anyone because then we would get less of his precious time.
Harrison Chapman
Founder
Case Study: Huel
I worked with Consciously Creative, Huel’s appointed agency, to deliver a range of User Generated Content (UCG) that delivered big results. Aside from reducing their cost per acquisition by 90%, the campaign achieved:
+70%
uplift in purchase value
+35%
higher thumb stop
+79%
uplift in CTR