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Honest Mobile Review: What’s the honest verdict?

Full disclosure: We were paid by Honest Mobile to provide a totally honest review of their mobile phone plan, warts and all. That’s exactly what we did.

If you’ve followed this blog for a while, you might remember our review of Smol laundry and dishwasher tablets from earlier this year. In that post, we took a deep dive into the latest sustainable offering to hit the market and assessed whether it was a case of ‘clothes washing’ or ‘green washing’.

See what I did there?

Well, Honest are the newcomers on the block in the mobile phone plan space, claiming that they’re ‘reinventing mobile for you and the planet’ as the only carbon negative mobile network. They reached out and sent me one of their sims to try.

Let’s get cracking.

Who are Honest Mobile?

I don’t know about you, but when challenger banks like ‘Starling Bank’ and ‘Monzo’ came along, I couldn’t have jumped ship from my old bank, which I’d been with since I was 11, quick enough. I’ve never looked back.

Over the last decade, the banking and energy industries respectively have gone through something of a transformation, bringing together technology with a more customer-focused approach – gone are the days of sitting for hours on hold on a poorly support telephone line.

We expect better.

What’s this got to do with a mobile phone company you ask? They claim to be doing the same for the mobile phone industry.

Taking a completely mobile-first approach to, well, mobile phone plan management, they aim to put control into the hands of their users. We’ll delive into that later.

Are Honest Mobile Environmentally Friendly?

Here’s a scary statistic for you: The tech industry makes up 3.7% of all greenhouse gases, a figure which is expected to double by 2025. They reckon state that ‘by 2040 communication technology will account for 14% of the global environmental footprint’.

In my day job, I’m the Head of Marketing for a sustainable energy company that harvests the sun’s energy through solar farms and redistributes that energy into electric car charging infrastructure across the UK.

I’m passionate about creating a sustainable future for my children. Last year I wrote last year about how my family were taking active steps to live a more sustainable lifestyle.

I love that Honest Mobile are taken active steps to help its members take an interest in their carbon footprint.

They do this by:

  • Offseting and capturing CO2 through their investments in afforestation, biochar and direct air capture
  • Tracking your phone’s carbon footprint so you can see the positive impact you’rehaving
  • Donating 1% of your bill to reforestation projects as part of their mission to plant 1 million trees
Smartphone Carbon Footprint

Ordering your Honest Mobile SIM

The process of ordering your new SIM couldn’t be easier.

You can choose from either 30 day rolling plans or 12 month contracts which, at the time of writing this review, start from £12.15 per month.

Personally, I like the freedom of not being tied in to a contract and I use a lot of data because I share my hotspot plant with my daughter, Evie so she can stream on her iPad when we’re in the car for extended periods of time.

Honest Mobile offers a range of plans to suit your needs over 30 day rolling or 12 month contracts

Once you’ve chosen your plan, you can order your free sim by dropping your email address and then some delivery information and payment details.

The process is all rather painless.

All I had to do next was download the app, which I’ll talk about later in this review.

One thing I really liked was how Honest asked me whether I’d like to transfer my phone number. Once I selected ‘Yes’, they let me easily choose when I’d like that switch to happen.

I chose to swap my number the day the SIM arrives.

Your SIM is sent first class and mine arrived a few days after I ordered it.

In fact, mine took longer than promised, but that’s because the Royal Mail deliveries in my area have been suffering a staff shortage recently due to COVID. When I checked in via the Help section of the Honest app, the response was immediate and they were super helpful…kudos.

The SIM packaging was lovely and definitely had a premium, well-thought-out feel to it.

I just popped out the SIM card and started the setup.

What’s the Honest Mobile App Like?

The Honest Mobile app is easy to find and, at the time of writing, has 4.6 out of 5 stars from 18 reviews.


The app preview screen was clear and easy to follow, putting you immediately at ease when it comes to downloading it.

I downloaded the Honest app on Apple iOS and began the registration process. It started well, the process was easy to follow and they recognised that my email address had already been registered for an account.

As I hadn’t yet set a password, I clicked to request a new one…

The process fell down a little there and although Honest told me a new code had been sent, it didn’t tell me where: Email or phone.

After an hour and a half, I received the code and was able to register my account.

Top tip: If you don’t receive your email code right away, be patient…It will come through eventually.

What’s the Honest Mobile App Like?

Before you go any further, you’ll need to download the Honest Mobile app.

The links are here:

The app is easy to find and, at the time of writing, has 4.6 out of 5 stars from 18 reviews.


The app preview screen was clear and easy to follow, putting you immediately at ease when it comes to downloading it.

I downloaded the Honest app on Apple iOS and began the registration process. It started well, the process was easy to follow and they recognised that my email address had already been registered for an account.

As I hadn’t yet set a password, I clicked to request a new one…

The process fell down a little there and although Honest told me a new code had been sent, it didn’t tell me where: Email or phone.

After an hour and a half, I received the code and was able to register my account.

Top tip: If you don’t receive your email code right away, be patient…It will come through eventually.

How Easy is Setting Up My New Sim?

The setup is incredibly easy. Once you’ve fired up the app, you’ll be guided through a few questions on porting your number (if you so choose) and then you’re good to go!

How does Honest Mobile’s pricing compare to other plans on the market?

If you’re looking for the lowest price, Honest Mobile probably isn’t it. A quick Google search showed 30 day rolling contracts with unlimited data, the equivalent to what I received from Honest Mobile, starting at just £10.00 per month with Asda Mobile.

Screenshot captured from MoneySuperMarket in December 2021

That said, you would be subject to download speed throttling. At a maximum speed of 2mbps, you’d be looking set for very basic activities like checking social media or browsing the web, but not much else.

As social media moves increasingly towards a video-first approach, you’ll find it cuts the mustard even less in 2022.

Smarty and Lebara also offered unlimited data 30 day contracts are around the £15-£16 mark too.

How do I Transfer My Phone Number?

Transferring your phone number to your new sim is super easy.

Honest talk about this on their website, but the process looks like this:

  • Order your sim card
  • Download the Honest App and transfer your number using your PAC code
  • Activate your SIM
I followed this process when my new SIM arrived. First, I texted PAC to 65705 to get my PAC number, and then all I had do to was enter the number in the Honest Mobile app.

The switchover process took about two days in total, but was incredibly easy.

What’s Honest Mobile’s Data Signal like?

Honest Mobile sits on Three’s network. I’ve been on Three’s network with other providers in the past and have always found the pretty solid in the South of the UK.

There are a few ways you can double-check what the coverage is like in your area.

The Verdict

Honest Mobile claim to be the mobile network that is ‘helping you do your bit for the planet’. Although they definitely aren’t the cheapest provider on the market, their ethics, solid network coverage and easy-to-use app offer great value for money.

Something I felt really set these guys apart from the rest was the customer service support. Response times were blisteringly quick and, when I had trouble dealing with transferring my phone number over, they had all the answers straight away.

If you’ve never looked at Honest Mobile before, I strongly recommend you give them a try. Just head to to get your sim.

Lifestyle & Adventures

Christmas is over, already.

When I was growing up, I never appreciated just how much work my mum put into making Christmas a magical experience. As children, we kind of think it all just…happens, right?

How wrong I was.

Since separating from Evie’s mum, I’ve always felt pressure to deliver a magical Christmas for my daughter.

It’s not that I view it as a competition.

I’m just mindful that I don’t want Evie to be disappointed when she comes to my house.

This year was also the first Christmas we spent with Rosie, Tilly and Liza – our first blended family Christmas.

Christmas Eve without the Kids 😢

Rosie and I have similar Christmas and New Year arrangements with our exes, which in some ways makes life a little easier.

We alternate each year, which means we’ll either have them from Christmas Eve to Christmas Day or from Christmas Day to the 27th or 28th, depending on how the days fall.

This year, Rosie and I spent Christmas Eve at our house with my step-dad, Paul. We spent the evening getting the house ready for them to come over, drinking mulled wine and watching movies.

It was lovely, but not the same.

One of the hardest times of the year as a separated parent is not putting mince pies in the evening.

That sounds daft, right?

It’s meaningful to me because, although it’s only a token gesture, represents all of that amazing build-up before the big day.

Christmas Day with the Kids 😁

Christmas Day came and the house was quiet…too quiet. We both counted the minutes until we could go and get the kids.

Off we went and amazingly, we arrived home at almost exactly the same time.

After our Christmas dinner, we started unwrapping presents.

It was chaos.

I loved it.

There’s nothing more magical than seeing the excitement on the children’s faces as they open presents.

Evie has a tendency to shout at the top of her voice what the present is as she realises, which is so cute.

The children went to bed very happy, which is what it’s all about.

Over for another year

Christmas 2021 really was such a beautiful day this year.

Our hearts are full and our house is wrecked.

The way it should be.

Merry Christmas.

Parenting Guides

5 Effective Car Tips to Ensure a Safe Road Trip

Want to make sure your car is ready for its next road trip? If so, follow the five tips below to ensure everyone you take with you remains safe.

1. Lights

Check your car’s lights. This doesn’t just mean the headlamps and brake lights but the reversing light, the fog lamp and the hazard warning lights, too. You never know when you will need them.

2. Tyre Pressure

Always pump your tyres up before a long trip. You should do this every few times you refuel anyway to help make your car run more efficiently. Under-inflated tyres are bad for road handling. You will not be able to swerve properly if even one of your tyres is partially flat. Furthermore, flat tyres lose traction, especially in wet road conditions, so keep them inflated to the recommended level.

3. Wheel Alignment

Incorrectly aligned wheels cause all sorts of problems. You can drift in your lane or even lose control when you have to brake hard to avoid an object on the road. Lining them up takes a specialist, however, as it’s not something most motorists can do for themselves. If you are not sure where to go for a wheel alignment service, then you can visit Jet Wheel Tyre’s website for more advice.

4. Inspect Your Seatbelts

If there is something that prevents a seat belt from locking properly, then it is of no use and could even cause an injury to a passenger. There again, seatbelts should not be twisted or they can lock in place preventing you from getting out in an emergency. Replace any that are like this or that have frayed sections of webbing.

5. Check Your Oil

Some people never check how much oil they have in their car but it is simply not good to wait for the dashboard indicator to come on to tell you that the car needs more. Oil keeps moving components cool. In hot weather, even modern cars can overheat on longer journeys. Pull out your dipstick when the engine is cool to check the level before heading off on our road trip.

Blended Family
Coparenting & Relationships

We moved in together!

It makes me very, very happy to write this post.

For both of us, starting a new relationship after parental separation was a big deal. There’s so much more to play for when children are involved.

Just over a year after we first introduced the children to each other and 18 months after we got together, we felt like it was time for us all to be under one roof.

The children all get on so beautifully and though so much has changed in the last 12 months, our blended family unit feels stronger than ever.

Everything clicked into place last week for me when Evie told me she wanted Rosie and the girls to move in before Christmas and that she, ‘wouldn’t let me forget it’.

It made me chuckle and it made me feel very happy indeed.

So here’s to the next step of our adventure.

Finally, my house truly feels like our home.

Mandarins in Juice
Parenting Guides

Healthy snack hacks for little kids

As a proud father to a beautiful five year old named Evie, I see it as my responsibility to give her the best start in life that I possibly can. 

Parents often talk about the importance of spending time with our children, encouraging them to be inquisitive about the world around them – to learn through play. During the early years, their little brains are processing so much information, assimilating it so it can be applied later. 

For those little brains to work at their best, they need to be fuelled properly. That’s why providing a healthy, balanced diet for our kids is so important. Using just a few little healthy snack hacks, like Dole Mandarins in Juice, you’ll be well on your way. 

But first, what does a balanced diet look like?

The Good Stuff:

Now I’m not a nutritionist, but when it comes to my daughter, I try to give her a healthy mix of the following:

  • Fruit and vegetables: High in vitamins, minerals and fibre and great for promoting good health and digestion, as well as protecting against disease.
  • Protein: Important for so many bodily functions, including the repair and recovery of tissues in the muscles and skin, as well as hair and nails. 
  • Dairy: Helps the development of strong and healthy bones as well as a source of vitamins that help the production of red blood cells.
  • Grains: A source of nutrients including B vitamins, minerals and fibre, which helps them feel fuller for longer.

Balanced Diet Snack Hacks 

Tip #1: Keep it simple:

Evie has always absolutely loved chopped cucumber and cherry tomatoes, so I always keep the fridge stocked so when she’s hungry and fancies a snack, she’s eating as healthily as possible. 

Tip #2: Get smart:

Don’t be afraid to mix it up a little bit. Disguising vegetables in yummy meals like spaghetti bolognese or soups is a perfect way to make sure your child is getting all the nutrients they need, without the inevitable ‘brussel sprouts are gross’ battle. 

We’ve all been there, right?

Tip #3: Get delicious healthy snacks 

If your children are anything like Evie, they absolutely love anything sweet. One of my biggest pieces of advice is to keep your cupboard full of Dole Mandarins in Juice. They’re made with all natural ingredients and have no added sugar, which makes them a perfect healthy snack for any time of the day, wherever you are. Evie loves these fruit pots because they’re a tasty dessert and I love them because they’re low in calories and count towards one of her five a day. 


OK, I’ll level with you…

I tend to go through quite a few of these myself too! 

Finding Balance

Now don’t get me wrong, Evie’s diet certainly isn’t perfect. As parents, we’re under so much pressure to do everything, all the time: Work, keep on top of the house, look after the children and so much more. 

We can’t get it right all the time. In fact, I certainly don’t. 

What we can do though, is make conscious decisions to create healthy habits. Swapping out the unhealthy treats for healthy ones, like Dole Mandarins in Juice for example, is a smart choice for a healthy, happy child. 

And the end result of lots of little smart choices? A well-fuelled little brain that is primed and ready to absorb that big world around them. 

Try Dole Mandarins in Juice for just £1 using this Shopmium link: 

Liked this post? Check out Smol Review: Are they as good as they sound?

Guest Posts

Guest Post: An Unofficial Guide to New Baby Essentials

Getting ready for your baby’s arrival can be overwhelming with all the advice you and your partner will receive. However, there’s no need to fret, as there’s no perfect method to becoming a dad, especially when it comes to your baby’s arrival. Our previous article on Breaking Dad even talks about how you can never truly be prepared for parenthood. And despite society’s expectation that the mother will be the one to usually care for the child, you can definitely take responsibility as well. To help you start caring for your newborn, here are some essentials to start you in the right direction:

Nappies and Hygiene Needs

When your baby’s nappy overflows, you should wash them with a gentle body soap in a washbasin with enough space for you to properly support their head. Speaking of nappies — which are a given, of course — nappy rash cream will come in handy in case your newborn’s skin is sensitive to a certain brand. For covering their small bodies, your baby’s first wardrobe should be a layette set, which consists of a bodysuit, mittens, booties, a bonnet, a sleepsuit, and a receiving blanket.

Feeding needs

Though you may not be the one nursing your baby, you can still feed them expressed breast milk or formula milk when mum is busy or needs to rest. BabyCentre’s feature on baby bottles can benefit you and the baby in different ways. The MAM Easy Start bottles, for instance, are self-sterilising and anti-colic. Your baby will easily take to the teats as well. Meanwhile, the Tommee Tippee Closer to Nature bottles have wide teats that make them easy for a baby to take. The Closer to Nature range also includes a steriliser and the Perfect Prep machine, which can make a bottle of formula to an exact temperature.

Travel and Active Day Must-Haves

For going out, you’ll want a pushchair that reclines so your newborn can lie down flat as you go about your daily tasks or take them on walks outside. It would also be a good idea to invest in a pushchair that lets them navigate a multitude of terrains with ease while keeping their baby comfy. With this in mind, iCandy’s pushchairs are designed to be suitable from your child from birth until they are a toddler, allowing parents to go about their day with their child safely wrapped up in quilted fabrics and safety harnesses. And not only can the cot be angled to let them lie flat or face the world, they’re also removable and can function as carriers. It’s equipped with a storage basket where you can put other essentials, such as the nappy bag. Consider getting a body carrier as well, as NetDoctor explains the benefits of babywearing for father and baby bonding. The physical contact and face time you get with the baby, either by wearing them in a sling or being the face they see when you push their pram, will help create a positive and loving relationship between the two of you.

Sleeping Essentials

Some parents prefer to co-sleep, or sleep beside their baby, but this places them at a higher risk of SIDS (the sudden infant death syndrome). This is why the Sleep Foundation recommends that babies sleep in a cot in your bedroom, at least for the first six months. Make sure the cot has a firm mattress along with fitted crib sheets, and a light blanket to keep them cosy. You’ll also need a waterproof mattress cover, as your new baby will have an accident or two along the way.

At the end of the day, bringing up a baby certainly isn’t easy, but these essentials will serve as a helping hand for you and your partner during the early stages of parenthood. When it comes down to it, being a dad is one of the most beautiful roles a person can step into, which is why the preparation and sleepless nights will all be worth it in the long run.

Written exclusively for by Jodi James

Coparenting & Relationships

Featured: 4 Tips for Coping With Separation

We love a business called Amicable and the work they’re doing for those going through separation. They describe their mission as ‘to provide a better, kinder, affordable way to divorce, separate and co-parent’; something that would have benefitted me so much when Evie’s mum and I split.

We’ve been working them for a while and I was even featured as guests on Episode #25 of their, ‘The Divorce Podcast‘.

Recently, I wrote a blog post for them entitled, ‘Four Tips for Coping with Separation’.

You can see an exerpt below, or read the full article here.

“It’s over.”

These two words, when used in the context of a relationship, can have a deep, lasting and upsetting impact on both the person receiving them, as well as the person delivering them. The end of a relationship marks the end of your journey with that other person and, instigator or not, dealing with the fallout and moving on…is tough. Let’s face it, whether you’ve spent weeks, months or years together, unpicking the dying weeds of romantic entanglement is tough, particularly when there stood a blossoming relationship in their place.

The bad news? Separation never gets easier, whether you’re the ‘leaver’ or the ‘left’.

The good news? There are things you can do that’ll help you cope with separation in order to find a path forward towards a life that not only do you want, but you deserve.

1. Embrace your emotions

There are few times in our lives that are more stressful than the dissolution of a relationship. It doesn’t really matter whether you were the ‘leaver’ or the ‘left’, both sides are likely to experience a rollercoaster of emotions at some point or another.

Whilst it might feel like you’re trapped in a “glass case of emotion”, to quote the fictional philosophical genius that is, of course, Ron Burgundy, it’s important to acknowledge those feelings instead of hiding from them. You might be feeling bitterly angry, desperately upset, horrendously hurt or furiously focused on a new and unknown future; let me tell you this: All of those feelings are normal and part of the process, so don’t suppress your feelings.

I’ll say that again, louder: Don’t suppress your feelings.

Make a conscious effort to surround yourself with a strong network of supportive people. It’s vital that you feel comfortable enough to let them know how you’re feeling. The good, the bad and the ugly.

A true friend will feel comfortable just…listening. Remember though, if they’re your friend they may feel the urge to try to fix it for you and present ideas and suggestions as to how you can move forward. You might not be ready to heed that advice just yet and that’s absolutely fine. Just gently let them know you appreciate them, but you need them to just hear you right now. If they’ve been through anything similar before, they’ll understand.

In my experience, there are few situations in life lonelier than the immediate aftermath of separation. Nobody else understands the gravity of what you’re going through because they don’t have the same emotional investment in the relationship as you do. Expect there to feel like there’s suddenly a huge void in the place of your relationship – it’s perfectly natural. Let’s face it, after sharing such a significant part of your life with somebody, there’s you’ll need to re-learn how to be ‘single’ and how to be alone.

It’s part of the process. Embrace those feelings by acknowledging that they’re to be expected and you’ll find it infinitely easier to move on.

Like what you’ve read so far?/ Full article continues here


This is Fatherhood.

I love this photo because what I’m doing in this photo is a perfect metaphor for how I see my life as a Daddy.

My role is to stay close-by, offering words of encouragement and choosing my actions carefully so that I can nurture this young lady’s sense of self belief.

Every day I get to see it blossom a little more.

The world is a scary place and fear of failure grips all of us at one point or another… 

“What if I fall?”
“What if it doesn’t go to plan?”
“What if I’m not strong enough?”

For as long as I’m able to, I’ll be there to tell you this…

”Daddy believes in you.”

All you need to do is try.

I’ll always be proud. 
I’ll always reassure you if you get nervous.
I’ll always pick you up again if you fall.

This is Fatherhood.


Stop counting the minutes and start seizing the days

Every other week, there’s a gap between Thursday morning and Monday afternoon in which I don’t see Evie. In the early days, I found that stint extremely tough (In fact, there was a 5 day gap until we amended the schedule, which was brutal!).

I’d spend every weekend wishing the time away, wondering what my little girls as up to and wishing above all else that I could be there with her.

I hated it.

Rosie and I both miss our kids terribly during the weekends we get to spend together.

We try to fill every one of those weekends with some sort of adventure so we can stop watching the minutes pass by and start feeling like we’re making the most of every hour we have together.

This weekend we walked across the hills of Mam Tor together, more than 15km and 130 floors.

It’s awesome to share such a similar perspective on life, parenting and our future together, especially having come from relationships in the past in which that wasn’t the case.

Though we both find it very hard when we see families with little girls around Evie, Tilly and Liza’s age because it’s a reminder they’re not sharing those experiences with us, we recognise that for us to raise happy children, we need to be a strong parenting unit together.

Being a co-parent doesn’t have to be a bad thing if you don’t let it. In fact, I think our children are infinitely happier because of it.

Tag someone who needs to hear this today and let’s start celebrating co-parenting, rather than treating it like it’s a parenting failure.

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